On 22 July 2014, Marche Region and ASSAM successfully arranged a regional focus group “Fruit and vegetable supply chain in the Marche Region: state of play and innovation opportunities “ in the framework of the WELLFOOD project with the support of NOMISMA SpA, the company that carries out economic research and consulting for businesses, associations and public administrations at national and international levels. The focus, held in ASSAM headquarter and attended by more than 50 participants, was aimed at establishing an open discussion with local actors allow to point out strengths and needs in the food innovation applied to the fruit and vegetable supply chain that represents one of the core, innovative and growing sector of the Marche Region agri-food context.
The event has been divided in two sessions: the morning session dedicated to policy makers and technicians, the afternoon one addressed towards companies. Marche Region and ASSAM presented the WELLFOOD project to the public, explained the focus context and gave the floor to the NOMISMA speakers. The tackled topics were the definition of the state of play of the fruit and vegetables supply chain at Italian and Marche region level, the market trends, the constrains and the opportunities. In addition to this, a specific focus on fourth range and the technology innovation has been done in order to discuss future development scenario. The presentation also focused on the tourism and marketing connections with the fruit and vegetable sector development.